YMCA of Singapore aims to enhance the capabilities of the social service sector and mobilise resources through corporate volunteerism. Platforms are provided for corporations to engage in corporate social responsibility, in the hope that sustainable community partnerships can be formed with the VWOs that they serve.
YMCA Proms is YMCA’s key platform for engaging corporations to embrace Corporate Social Responsibility, especially for organisations new to volunteering.
Through YMCA Proms, YMCA seeks to promote corporate social responsibility by matching corporations with voluntary welfare organisations for an outdoor concert and picnic, with the aim of bringing cheer to the beneficiaries through various performing arts and interaction with volunteers in a carnival-like setting. YMCA Proms @ the Park also allows corporations to experience and embrace corporate volunteerism by mobilising their staff to volunteer for a day in serving the less privileged.